I consider Aldi a barometer of the times. Last week I was perusing the mythical middle aisle and came across organic, Japanese matcha powder. I’ve been in the health and wellness world for coming up to 20 years and remember a time when it was a struggle to find many ‘superfoods’ in health foods shops, let alone a small supermaket. Then you see it on a Starbucks menu and know it’s reached the big time.
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