It’s always satisfying when you come across a term or phrase which encapsulates something in a way that's surprising and yet makes total sense. In modern times, it also helps that concepts are only as long as a Twitter post; the shorter and more succinct the better so our over-stimulated attention spans can grasp it.
Read MoreWellness banking the newest idea to encourage people to spend responsibly all the while improving their physical health. To benefit from wellness banking you must share more personal data with your bank than ever before and allow it to track your movement, exercise routine and diet; the more you’re willing to share, the more rewards you’ll receive.
‘The healthier you get, the more we’re able to offer you. It’s a virtuous circle that’s good for you, good for us, and good for society.’
Read MoreModern life has come to resemble that of the adult sea squirt; thinking is prioritised, movement is downgraded and human experience can be experienced entirely though a screen. In this year-long experiment of inactivity and inertia (cheerily marketed as ‘lockdown’), will we pay the price for neglecting a fundamental part of our nature?
Read MoreThe Royal Society for Public Health has called for the introduction of ‘activity equivalent’ calorie labelling and have suggested packaging containing information on how much physical activity it takes to burn off the calories. Many of the public health interventions are focused on the individual taking full responsibility for their health, however it must be noted that the environment around us has a huge impact on the decisions we make.
Read MoreHealthwashing harnesses dubious claims such as ‘natural’ or ‘clean’ and turns them into extremely powerful marketing terms, selling you a lifestyle or a vision of who you could be if you bought their products. The words chosen are deliberately misleading and even meaningless, used because they are unregulated - it’s worth remembering that the front of a product’s packaging is pure marketing only.
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